Home › CET-San Jose › Sales & Marketing

Sales & Marketing at CET-San Jose

San Jose, CA · Private nonprofit · Certificate · General Sales, Merchandising and Related Marketing Operations

a smaller institution with 175 students in San Jose, CA.

Program Analysis

First-year earnings of $15,849 place CET-San Jose below the $34,853 national median for Sales & Marketing — worth weighing against tuition and cost of living.

Career paths for Sales & Marketing carry above-average AI exposure (44% of tasks). The 40% scenario spread means the difference between optimistic and pessimistic outcomes is substantial.

A #11 ranking among 16 Sales & Marketing programs places CET-San Jose in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $15,849-to-$25,447 earnings arc over five years reflects a 61% gain — well above average career growth for trade school graduates.

The 8 apprenticeship pathways connected to Sales & Marketing reflect strong industry infrastructure for this trade. Apprenticeships typically lead to journeyman-level wages.

52 /100
TradeSchoolOutlook Score
47
Low End
52
Score
54
High End
Earnings $15,849/yr (-55% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$278K
12.0% annual growth
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Reported Earnings (5 Year)
$25,447
61% growth from Year 1

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

Sales & Marketing opens doors to multiple career tracks. Our pillar guide covers every mapped occupation with salary data and AI resilience ratings.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

View all 16 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

University of Missouri-Columbia ($64,382) Weber State University ($60,215) Umpqua Community College ($58,591) Kent State University at Kent ($57,169) North Dakota State University-Main Campus ($55,734) Minnesota State Community and Technical College ($39,563) Harrisburg Area Community College ($38,826) Midlands Technical College ($28,150)

Other Majors at CET-San Jose

Electrical Repair Technology ($42,828) HVAC Technology ($35,970) Housing & Interiors ($35,261) Ground Transportation ($34,665) Precision Metalworking ($32,817) Medical Assisting ($32,056) Construction Management Technology ($28,485) Vehicle Repair Technology ($26,336)

Explore the Degree Alternative

Compare Sales & Marketing degree programs on DegreeOutlook →

Not sure if a trade program or four-year degree fits better? Compare both paths.

Frequently Asked Questions

How does CET-San Jose's Sales & Marketing program score?
This program scores 52/100 — a respectable number in isolation, but it ranks in the bottom half of Sales & Marketing programs nationally. The field is competitive, and stronger options exist.
How vulnerable is Sales & Marketing to AI automation?
AI won't eliminate Sales & Marketing careers, but it may reshape them. At CET-San Jose, a score of 52/100 already accounts for the 44% task exposure — the ROI calculation factors in reduced employment probability.
Why are Sales & Marketing earnings lower at CET-San Jose?
Starting salary is one data point. If CET-San Jose's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Can I learn Sales & Marketing through an apprenticeship instead of CET-San Jose?
If CET-San Jose's tuition gives you pause, consider that 8 DOL-registered apprenticeship pathways exist for Sales & Marketing. You'd earn while training, avoiding student debt entirely — though completion takes longer than a certificate program.
Will Sales & Marketing graduates from CET-San Jose find jobs?
With approximately 499,600 annual openings across mapped careers, Sales & Marketing offers a very large employment pool. CET-San Jose graduates enter a market shaped by consistent replacement demand and industry growth.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →