Marketing at Chippewa Valley Technical College

Eau Claire, WI · Public · Associate Degree

a smaller institution with 4,127 students in Eau Claire, WI.

Program Analysis

First-year earnings of $35,014 place Chippewa Valley Technical College below the $43,860 national median for Marketing — worth weighing against tuition and cost of living.

The 49.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. Trade programs often deliver strong ratios, and this one is a standout.

AI risk is moderate — 54% task exposure — and the 26% scenario spread suggests disruption would dent but not destroy the earnings outlook for Marketing graduates.

With first-year pay of $35,014 far exceeding the $13,090 median debt, the payback timeline is measured in months, not years.

Ranked #11 out of 26 programs, Chippewa Valley Technical College's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $35,014 to $46,633 shows 33% growth, reflecting steady but unremarkable salary progression.

59 /100
TradeSchoolOutlook Score
52
Low End
59
Score
62
High End
Earnings $35,014/yr (-20% vs median)
AI-Proof Exposed (46% shielded)
Job Market Very Large (204,300 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$494K
7.4% annual growth
Earnings Multiple (In-State)
52.2x
10-year earnings ÷ tuition
Viable Career Paths
9 of 9
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$9,448
Out-of-state: $13,834
Median Debt at Graduation
$13,090
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$46,633
33% growth from Year 1

Top Career Paths

Top career paths for Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Marketing managers $161,030 +6.6% 50%
Sales managers $138,060 +4.7% 55%
Advertising and promotions managers $126,960 -2.2% 52%
Marketing managers
$161,030
+6.6% growth 50% AI-proof
Sales managers
$138,060
+4.7% growth 55% AI-proof
Advertising and promotions managers
$126,960
-2.2% growth 52% AI-proof

View all 9 career paths with full salary data →

Marketing Career Guide

From day-one roles to senior positions, Marketing careers span a range of specializations. Read the complete outlook for graduates entering business & office.

Read the full Marketing career guide →

Compare & Explore

Marketing Overview

Marketing at Other Schools

Other Majors at Chippewa Valley Technical College

Explore the Degree Alternative

Not sure if a trade program or four-year degree fits better? Compare both paths.

Frequently Asked Questions

How does Chippewa Valley Technical College's Marketing program score?
This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
Will AI affect Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $366,324 in decade earnings vs $493,633 in the optimistic case — a meaningful gap.
Why are Marketing earnings lower at Chippewa Valley Technical College?
Starting salary is one data point. If Chippewa Valley Technical College's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
How many job openings are there for Marketing graduates?
The very large job market (204,300 annual openings) works in favor of Marketing graduates. The national outlook is driven by consistent replacement demand and industry growth, though regional variation matters.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →